Recipe development is an intrinsic part of any brands push to get their products in front of consumers.
It’s just not enough to market your product and hope for sales, chances are, some other brand has done just that, and consumers are in the habit of buying theirs. It doesn’t matter if you’re a new brand just launching, or an established brand maintaining market position, showing consumers how to use your product is what makes them buy your product.
Consumers are very savvy when it comes to cooking at home. When a consumer receives a recipe in their social media feed that demonstrates how easy it is to make a delicious meal with your product, your brand is well on the way to being selected on the store shelf.
Break the consumers habitual cycle of buying your competitors brand.
ECP recipe development is tried, tested and proven. Simply put they work because our recipes are developed by chefs. We don’t plagiarise and there’s no hit and miss by bloggers or publications on dubious food sites.
Recipe development is included in all our production and full service packages.