ECP commenced work with Chris’ Dips in December 2013 with a brief to build an engaged online community, educate consumers and encourage use of Chris’ Dips in recipes which would grow product sales.
Within one year Chris’ online community, Eat Love Share, grew from 400 fans to 83,000 with in excess of 8 million video impressions on Vimeo and twice as many on Facebook. During that time ECP created over 125 unique recipes showcasing Chris’ Dips products. Chris’ Facebook page was consistently in the top 5 fastest growing FMCG pages. (source: Social Bakers)
August 01, 2013